MI.Business.Console

for Promomed

Update: 06.08.2024

Last week: 30 week 2024 (22.07.2024 - 28.07.2024)

Last full month: June 2024

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	7 588	-2.5%	13.5%	0.2	14 481 980	-2.7%	9.8%	0.1	-3.6%
MoM	29 841	-1.0%	11.8%	0.5	61 914 459	-6.0%	9.2%	-0.2	-5.2%
YTD	217 079	19.5%	11.4%	2.6	469 962 937	40.4%	9.4%	2	-7.7%
MAT	376 214	24.7%	10.5%	2	792 074 904	43.4%	8.8%	1.5	1.6%
BRAINMAX
WoW	1 139	7.4%	100.0%	0	4 297 501	7.7%	100.0%	0	7.4%
MoM	4 696	10.2%	100.0%	0	17 434 089	10.9%	100.0%	0	9.5%
YTD	31 677	40.1%	100.0%	0	115 800 643	52.2%	100.0%	0	40.1%
MAT	55 724	70.4%	100.0%	0	200 725 231	85.0%	100.0%	0	70.4%
GOLDLINE PLUS
WoW	14 649	-4.6%	46.2%	0.1	45 914 477	-3.8%	37.9%	-0.2	-4.8%
MoM	76 113	-2.1%	45.6%	1	236 045 121	-2.2%	37.4%	1.4	-4.3%
YTD	510 716	-3.8%	44.9%	0.9	1 610 503 341	-0.4%	36.7%	-2.7	-5.8%
MAT	848 679	4.3%	45.5%	1.1	2 685 201 673	10.8%	38.0%	-1.5	1.8%
MIGRENIUM
WoW	9 833	-4.8%	0.4%	0	3 325 385	-4.1%	0.6%	0	-0.2%
MoM	47 383	-0.1%	0.5%	0	15 640 530	0.8%	0.7%	0	0.0%
YTD	352 966	-5.3%	0.5%	-0.1	108 666 920	60.9%	0.7%	0.2	10.2%
MAT	621 970	-3.8%	0.5%	-0.1	163 773 078	39.6%	0.6%	0.1	13.8%
MODELAX-N
WoW	23 083	-1.0%	18.7%	-0.3	10 805 684	-0.2%	12.7%	-0.2	0.7%
MoM	129 928	13.6%	25.5%	4.3	57 903 671	13.1%	17.0%	2.9	-5.5%
YTD	889 692	36.4%	23.2%	4.3	381 245 488	85.8%	14.9%	4.4	10.8%
MAT	1 405 183	60.8%	21.1%	5.7	558 818 110	99.4%	13.0%	4.2	17.7%
REDUXIN
WoW	10 600	-4.4%	33.4%	0.1	55 068 683	-2.0%	45.5%	0.6	-4.8%
MoM	53 172	-8.5%	31.9%	-1.5	280 788 156	-10.0%	44.5%	-2	-4.3%
YTD	374 715	-8.4%	32.9%	-0.9	2 011 995 844	15.4%	45.8%	3.4	-5.8%
MAT	603 631	-3.5%	32.4%	-1.8	3 141 839 059	19.6%	44.4%	1.7	1.8%
REDUXIN FORTE
WoW	2 922	-4.6%	9.2%	0	12 264 652	-4.8%	10.1%	-0.2	-4.8%
MoM	14 938	0.8%	9.0%	0.5	64 502 909	0.3%	10.2%	0.6	-4.3%
YTD	99 910	0.5%	8.8%	0.6	433 194 848	14.9%	9.9%	0.7	-5.8%
MAT	166 501	13.0%	8.9%	0.9	709 529 461	26.1%	10.0%	0.9	1.8%
SALVISAR
WoW	7 941	-1.0%	1.1%	0	3 552 417	-1.1%	1.1%	0	0.2%
MoM	39 304	-24.6%	1.3%	-0.3	16 958 303	-22.9%	1.2%	-0.3	-6.8%
YTD	303 184	1.7%	1.4%	0	122 965 008	27.0%	1.2%	0.1	-0.9%
MAT	503 494	-12.2%	1.3%	-0.2	189 908 601	-1.5%	1.1%	-0.2	3.9%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	217 079	19.5%	11.4%	2.6	469 962 937	40.4%	9.4%	2	-7.7%
BRAINMAX	31 677	40.1%	100.0%	0	115 800 643	52.2%	100.0%	0	40.1%
GOLDLINE PLUS	510 716	-3.8%	44.9%	0.9	1 610 503 341	-0.4%	36.7%	-2.7	-5.8%
MIGRENIUM	352 966	-5.3%	0.5%	-0.1	108 666 920	60.9%	0.7%	0.2	10.2%
MODELAX-N	889 692	36.4%	23.2%	4.3	381 245 488	85.8%	14.9%	4.4	10.8%
REDUXIN CAPS	374 715	-8.4%	32.9%	-0.9	2 011 995 844	15.4%	45.8%	3.4	-5.8%
REDUXIN FORTE	99 910	0.5%	8.8%	0.6	433 194 848	14.9%	9.9%	0.7	-5.8%
SALVISAR	303 184	1.7%	1.4%	0	122 965 008	27.0%	1.2%	0.1	-0.9%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	376 214	24.7%	10.5%	2	792 074 904	43.4%	8.8%	1.5	1.6%
BRAINMAX	55 724	70.4%	100.0%	0	200 725 231	85.0%	100.0%	0	70.4%
GOLDLINE PLUS	848 679	4.3%	45.5%	1.1	2 685 201 673	10.8%	38.0%	-1.5	1.8%
MIGRENIUM	621 970	-3.8%	0.5%	-0.1	163 773 078	39.6%	0.6%	0.1	13.8%
MODELAX-N	1 405 183	60.8%	21.1%	5.7	558 818 110	99.4%	13.0%	4.2	17.7%
REDUXIN CAPS	603 631	-3.5%	32.4%	-1.8	3 141 839 059	19.6%	44.4%	1.7	1.8%
REDUXIN FORTE	166 501	13.0%	8.9%	0.9	709 529 461	26.1%	10.0%	0.9	1.8%
SALVISAR	503 494	-12.2%	1.3%	-0.2	189 908 601	-1.5%	1.1%	-0.2	3.9%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	7 588	-2.5%	13.5%	0.2	14 481 980	-2.7%	9.8%	0.1	-3.6%
BRAINMAX	1 139	7.4%	100.0%	0	4 297 501	7.7%	100.0%	0	7.4%
GOLDLINE PLUS	14 649	-4.6%	46.2%	0.1	45 914 477	-3.8%	37.9%	-0.2	-4.8%
MIGRENIUM	9 833	-4.8%	0.4%	0	3 325 385	-4.1%	0.6%	0	-0.2%
MODELAX-N	23 083	-1.0%	18.7%	-0.3	10 805 684	-0.2%	12.7%	-0.2	0.7%
REDUXIN CAPS	10 600	-4.4%	33.4%	0.1	55 068 683	-2.0%	45.5%	0.6	-4.8%
REDUXIN FORTE	2 922	-4.6%	9.2%	0	12 264 652	-4.8%	10.1%	-0.2	-4.8%
SALVISAR	7 941	-1.0%	1.1%	0	3 552 417	-1.1%	1.1%	0	0.2%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	29 841	-1.0%	11.8%	0.5	61 914 459	-6.0%	9.2%	-0.2	-5.2%
BRAINMAX	4 696	10.2%	100.0%	0	17 434 089	10.9%	100.0%	0	9.5%
GOLDLINE PLUS	76 113	-2.1%	45.6%	1	236 045 121	-2.2%	37.4%	1.4	-4.3%
MIGRENIUM	47 383	-0.1%	0.5%	0	15 640 530	0.8%	0.7%	0	0.0%
MODELAX-N	129 928	13.6%	25.5%	4.3	57 903 671	13.1%	17.0%	2.9	-5.5%
REDUXIN CAPS	53 172	-8.5%	31.9%	-1.5	280 788 156	-10.0%	44.5%	-2	-4.3%
REDUXIN FORTE	14 938	0.8%	9.0%	0.5	64 502 909	0.3%	10.2%	0.6	-4.3%
SALVISAR	39 304	-24.6%	1.3%	-0.3	16 958 303	-22.9%	1.2%	-0.3	-6.8%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

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SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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