for Promomed

Update: 06.08.2024

Last week: 30 week 2024 (22.07.2024 - 28.07.2024)

Last full month: June 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 7 588 -2.5% 13.5% 0.2 14 481 980 -2.7% 9.8% 0.1 -3.6%
MoM 29 841 -1.0% 11.8% 0.5 61 914 459 -6.0% 9.2% -0.2 -5.2%
YTD 217 079 19.5% 11.4% 2.6 469 962 937 40.4% 9.4% 2 -7.7%
MAT 376 214 24.7% 10.5% 2 792 074 904 43.4% 8.8% 1.5 1.6%
BRAINMAX
WoW 1 139 7.4% 100.0% 0 4 297 501 7.7% 100.0% 0 7.4%
MoM 4 696 10.2% 100.0% 0 17 434 089 10.9% 100.0% 0 9.5%
YTD 31 677 40.1% 100.0% 0 115 800 643 52.2% 100.0% 0 40.1%
MAT 55 724 70.4% 100.0% 0 200 725 231 85.0% 100.0% 0 70.4%
GOLDLINE PLUS
WoW 14 649 -4.6% 46.2% 0.1 45 914 477 -3.8% 37.9% -0.2 -4.8%
MoM 76 113 -2.1% 45.6% 1 236 045 121 -2.2% 37.4% 1.4 -4.3%
YTD 510 716 -3.8% 44.9% 0.9 1 610 503 341 -0.4% 36.7% -2.7 -5.8%
MAT 848 679 4.3% 45.5% 1.1 2 685 201 673 10.8% 38.0% -1.5 1.8%
MIGRENIUM
WoW 9 833 -4.8% 0.4% 0 3 325 385 -4.1% 0.6% 0 -0.2%
MoM 47 383 -0.1% 0.5% 0 15 640 530 0.8% 0.7% 0 0.0%
YTD 352 966 -5.3% 0.5% -0.1 108 666 920 60.9% 0.7% 0.2 10.2%
MAT 621 970 -3.8% 0.5% -0.1 163 773 078 39.6% 0.6% 0.1 13.8%
MODELAX-N
WoW 23 083 -1.0% 18.7% -0.3 10 805 684 -0.2% 12.7% -0.2 0.7%
MoM 129 928 13.6% 25.5% 4.3 57 903 671 13.1% 17.0% 2.9 -5.5%
YTD 889 692 36.4% 23.2% 4.3 381 245 488 85.8% 14.9% 4.4 10.8%
MAT 1 405 183 60.8% 21.1% 5.7 558 818 110 99.4% 13.0% 4.2 17.7%
REDUXIN
WoW 10 600 -4.4% 33.4% 0.1 55 068 683 -2.0% 45.5% 0.6 -4.8%
MoM 53 172 -8.5% 31.9% -1.5 280 788 156 -10.0% 44.5% -2 -4.3%
YTD 374 715 -8.4% 32.9% -0.9 2 011 995 844 15.4% 45.8% 3.4 -5.8%
MAT 603 631 -3.5% 32.4% -1.8 3 141 839 059 19.6% 44.4% 1.7 1.8%
REDUXIN FORTE
WoW 2 922 -4.6% 9.2% 0 12 264 652 -4.8% 10.1% -0.2 -4.8%
MoM 14 938 0.8% 9.0% 0.5 64 502 909 0.3% 10.2% 0.6 -4.3%
YTD 99 910 0.5% 8.8% 0.6 433 194 848 14.9% 9.9% 0.7 -5.8%
MAT 166 501 13.0% 8.9% 0.9 709 529 461 26.1% 10.0% 0.9 1.8%
SALVISAR
WoW 7 941 -1.0% 1.1% 0 3 552 417 -1.1% 1.1% 0 0.2%
MoM 39 304 -24.6% 1.3% -0.3 16 958 303 -22.9% 1.2% -0.3 -6.8%
YTD 303 184 1.7% 1.4% 0 122 965 008 27.0% 1.2% 0.1 -0.9%
MAT 503 494 -12.2% 1.3% -0.2 189 908 601 -1.5% 1.1% -0.2 3.9%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 217 079 19.5% 11.4% 2.6 469 962 937 40.4% 9.4% 2 -7.7%
BRAINMAX 31 677 40.1% 100.0% 0 115 800 643 52.2% 100.0% 0 40.1%
GOLDLINE PLUS 510 716 -3.8% 44.9% 0.9 1 610 503 341 -0.4% 36.7% -2.7 -5.8%
MIGRENIUM 352 966 -5.3% 0.5% -0.1 108 666 920 60.9% 0.7% 0.2 10.2%
MODELAX-N 889 692 36.4% 23.2% 4.3 381 245 488 85.8% 14.9% 4.4 10.8%
REDUXIN CAPS 374 715 -8.4% 32.9% -0.9 2 011 995 844 15.4% 45.8% 3.4 -5.8%
REDUXIN FORTE 99 910 0.5% 8.8% 0.6 433 194 848 14.9% 9.9% 0.7 -5.8%
SALVISAR 303 184 1.7% 1.4% 0 122 965 008 27.0% 1.2% 0.1 -0.9%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 376 214 24.7% 10.5% 2 792 074 904 43.4% 8.8% 1.5 1.6%
BRAINMAX 55 724 70.4% 100.0% 0 200 725 231 85.0% 100.0% 0 70.4%
GOLDLINE PLUS 848 679 4.3% 45.5% 1.1 2 685 201 673 10.8% 38.0% -1.5 1.8%
MIGRENIUM 621 970 -3.8% 0.5% -0.1 163 773 078 39.6% 0.6% 0.1 13.8%
MODELAX-N 1 405 183 60.8% 21.1% 5.7 558 818 110 99.4% 13.0% 4.2 17.7%
REDUXIN CAPS 603 631 -3.5% 32.4% -1.8 3 141 839 059 19.6% 44.4% 1.7 1.8%
REDUXIN FORTE 166 501 13.0% 8.9% 0.9 709 529 461 26.1% 10.0% 0.9 1.8%
SALVISAR 503 494 -12.2% 1.3% -0.2 189 908 601 -1.5% 1.1% -0.2 3.9%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 7 588 -2.5% 13.5% 0.2 14 481 980 -2.7% 9.8% 0.1 -3.6%
BRAINMAX 1 139 7.4% 100.0% 0 4 297 501 7.7% 100.0% 0 7.4%
GOLDLINE PLUS 14 649 -4.6% 46.2% 0.1 45 914 477 -3.8% 37.9% -0.2 -4.8%
MIGRENIUM 9 833 -4.8% 0.4% 0 3 325 385 -4.1% 0.6% 0 -0.2%
MODELAX-N 23 083 -1.0% 18.7% -0.3 10 805 684 -0.2% 12.7% -0.2 0.7%
REDUXIN CAPS 10 600 -4.4% 33.4% 0.1 55 068 683 -2.0% 45.5% 0.6 -4.8%
REDUXIN FORTE 2 922 -4.6% 9.2% 0 12 264 652 -4.8% 10.1% -0.2 -4.8%
SALVISAR 7 941 -1.0% 1.1% 0 3 552 417 -1.1% 1.1% 0 0.2%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 29 841 -1.0% 11.8% 0.5 61 914 459 -6.0% 9.2% -0.2 -5.2%
BRAINMAX 4 696 10.2% 100.0% 0 17 434 089 10.9% 100.0% 0 9.5%
GOLDLINE PLUS 76 113 -2.1% 45.6% 1 236 045 121 -2.2% 37.4% 1.4 -4.3%
MIGRENIUM 47 383 -0.1% 0.5% 0 15 640 530 0.8% 0.7% 0 0.0%
MODELAX-N 129 928 13.6% 25.5% 4.3 57 903 671 13.1% 17.0% 2.9 -5.5%
REDUXIN CAPS 53 172 -8.5% 31.9% -1.5 280 788 156 -10.0% 44.5% -2 -4.3%
REDUXIN FORTE 14 938 0.8% 9.0% 0.5 64 502 909 0.3% 10.2% 0.6 -4.3%
SALVISAR 39 304 -24.6% 1.3% -0.3 16 958 303 -22.9% 1.2% -0.3 -6.8%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs